Tamera FallTamera Fall, PMP – President/Chief Technology Officer

Tamera Fall founded Fall Communications Inc. in March 1997, when she clearly saw the void of communication and marketing companies with knowledge and expertise in workforce development issues. A deep believer in the role that the workforce community plays in linking unemployed and underemployed job seekers with jobs, she saw a natural “fit” between her communications and technology expertise and workforce professionals seeking to market and deliver their services.

Under Tamera’s leadership and thoughtful guidance, her vision of a “new season in communications” has grown into a well-rounded, full-service marketing, communications and web site services company. With a diverse customer base, Fall Communications’ customers have come to rely on the expertise of staff partnering with them to implement highly creative and substantive marketing, communications and web site development/management strategies.

Prior to starting Fall Communications, Tamera Fall served in state government, worked on Capitol Hill as a Press Secretary for Congressman Pat Roberts (now a U.S. Senator) and in government relations for an association on K Street in Washington D.C.

An energetic leader, with a commitment to meeting and exceeding expectations for Fall Communications’ family of clients, she is committed to providing quality services at an affordable price.


CONSULTING PROJECT HIGHLIGHTS
Web Application Development & Database Design:

National Association of State Workforce Agencies, 1997 – 2015
http://www.naswa.org
Lead consultant charged with making the association’s website the go-to source of information and resources for those serving the nation’s unemployed and job seekers in need of training. Developed relationships with state workforce development leaders from across the country and managed all phases of website application development lifecycle for dozens of custom solutions including: conference module, award module, document library, state profile module, and numerous reporting functionalities. Most recently, led the project to make the website responsive.

Job Service North Dakota, 2006 – Present
http://www.sharenetworknd.org/
Developed the programming for an online referral tool for Job Service North Dakota.  The site is a unique resource to help customers become self-sufficient which consists of hundreds of service providers and services ranging from adult employment and training services to youth services.  The site was built using ASP and SQL Server database. Manage trouble shooting and technical assistance for the website on an ongoing basis.

Systems Integrations/Migrations:
UWC – Strategic Services on Unemployment & Workers’ Compensation, 2009 – Present
http://www.uwcstrategy.org/
Tasked with improving UWC’s online presence by revamping the Association website.  Project required migrating site to a WordPress platform.  Also update content on website on a regular basis and provide ongoing technical assistance.

Marketing Strategy & Outreach:
New Mexico Department of Workforce Solutions, 2015
http://www.naswa.org/meetings/uidir2015/
Contracted to assist in developing a complete package of services to help the New Mexico Department of Workforce Solutions plan, market, and manage the 2015 National UI Directors’ Conference. Deliverables include: online conference registration including conference web site content maintenance, conference collateral materials for sponsors, exhibitors and attendees, and on-site management.

Utah Department of Workforce Services, 2014
http://www.naswa.org/meetings/uidir2014/
Contracted to assist in developing a complete package of services to help the Utah Department of Workforce Services plan, market, and manage the 2014 National UI Directors’ Conference. Deliverables included: online conference registration including conference web site content maintenance, conference collateral materials for sponsors, exhibitors and attendees, and on-site management.

South Dakota Department of Labor and Regulation, 2013
http://www.naswa.org/meetings/southdakota/
Hired by the South Dakota Department of Labor and Regulation to help plan, market, and manage the 2013 National UI Directors’ Conference. Services included: online conference registration, web site content maintenance, sponsor and exhibitor materials, and on-site management.

State of Nevada Department of Employment, Training and Rehabilitation, 2012
http://www.naswa.org/meetings/uidir/
Contracted to develop a complete package of services to help the Nevada Department of Employment, Training and Rehabiliation plan, market, and manage the 2012 National UI Directors’ Conference. Services included: online registration, conference web site maintenance, sponsor, exhibitor and attendee materials, and on-site management.

Assura Consulting, 2011 – 2012
http://www.assuraconsulting.com/
Hired to assist a risk management company with their marketing and branding needs to expand their client base. Project activities included redesigning website and improving messaging and marketing.

Corporate Social Responsibility:
An Orphans Wish, January 2011 – December 2013

Provided pro-bono communications consulting services including:

  • Developed marketing and branding communications for both collateral materials and messaging
  • Designed corporate marketing materials
  • Wrote special mailings, Annual Report and year end reports to donors
  • Developed stories highlighting how AOW impacted the lives of children
  • Provided oversight and direction to Communications team

Love Without Boundaries, Oct. 2009 – March 2010

Initially hired to re-design the website.  In 2010 when the newly designed website was launched, the end result was a site that more effectively communicated LWB’s mission and objectives, and helped boost donations by 25% the first week.  After the website was re-designed was asked to serve as Communications Director in volunteer capacity.  Responsibilities included:

  • Developed newsletters, brochures, gift cards, outreach materials and special mailings
  • Reviewed and finalized material sent to broad audience including special mailing, Facebook Cause postings and year end reports
  • Designed corporate marketing materials keeping in line with overall branding and messaging
  • Compiled and developed stories highlighting how LWB changed the lives of children
  • Posted online web content and design
  • Provided oversight and direction to Communications team